Pet Industry Trends 2025–2026: What Owners Should Know

If you think the market has been releasing a crazy amount of new baby products in recent years, we’re here to tell you that the pet market craze is just as big (perhaps bigger). That said, pet owners today aren’t much different from pet owners of the past. They want the absolute best for their furry friends. And that means staying up to date on the latest and greatest. In this article, we’ll share some of the biggest pet trends that you might be interested in. From cat trends to the latest dog trend, we’ve got you covered.

Pet Spending Keeps Climbing

Let’s start by understanding just how big the pet market is. Pet spending in the U.S. continues to reach new heights. In 2024, total expenditures hit $152 billion and that number is expected to grow to $157 billion in 2025. 

What’s behind the steady climb? A combination of increased pet ownership, younger generations pouring more into pet care, and a shift toward treating pets like full-fledged family members. Millennials and Gen Z, in particular, are fueling demand for premium food, wellness products, stylish accessories, and personalized items that reflect their pets’ unique personalities. 

This shift is all about creating deeper bonds. And, we’re happy to say that brands like Crown and Paw are leading the charge by offering fun, custom products that celebrate the pet-owner relationship. Whether it’s a portrait that turns your pet into royalty or a quirky custom dog shirt, these kinds of purchases reflect how much people want to connect with and commemorate the animals they love most.

Premium Pet Nutrition Goes Next-Level

Turn on the television one night and watch a few hours of programming. You’ll be sure to see a commercial or two dedicated to premium pet nutrition. It’s no surprise that pet industry trends in 2025 are leaning heavily toward better, cleaner, more transparent ingredients. From freeze-dried chicken bites to raw blends packed with superfoods, today’s pet food aisle looks more like the organic section of your local grocery store. Human-grade ingredients are no longer a luxury. They’re becoming the standard.

More and more owners are choosing these elevated options because they view their pets as part of the family. Just like you'd want the best for your child, the same care is now extended to your dog or cat. Frozen yogurts for dogs, flavored bone broth toppers, and grain-free baked biscuits are all part of the pantry now.

Want to go one step further? Add a pet canvas near your pet’s treat station. It’s a fun way to honor the household’s real VIP.

Supplements and Wellness Support

Gone are the days when your options for pet supplements and wellness products were limited to what your veterinarian had to offer. Today, shelves and online shops are full of trending pet products designed to support everything from joint health to anxiety relief. Pet trends in 2025 include the rising popularity of joint care chews, multivitamins, and calming supplements—many of which are now part of a pet’s daily routine.

CBD products, in particular, are growing fast. Pet owners are turning to CBD oil for dogs to help with stress, mobility, and even appetite. As with any supplement, we recommend consulting with your veterinarian first, no matter where you plan to buy it.

Post-pandemic, there's been a growing awareness of pet mental health. Stress relief and behavioral support are now top priorities. A thoughtful touch? A custom stuffed animal of your pet makes a sweet comfort item for kids or even the pet itself.

Pet Insurance Grows Mainstream

We all know how important health and dental insurance are to make sure our bodies are happy and healthy. But what about our pets? Health care for pets can be expensive. Even a typical veterinarian appointment can cost between $53 and $174 for cats and dogs. And what about when your pet is feeling under the weather or experiences an injury? What about those dental exams? These vet visits can come with a pretty hefty cost. 

Once considered a niche offering, pet insurance is now one of the fastest-growing pet trends, and for good reason. As pet care becomes more advanced (and more expensive), younger pet owners are stepping up and investing in coverage to help manage the costs. It's not just about emergencies anymore. Insurance is becoming part of a broader move toward proactive, long-term care for pets.

Here are just some of the benefits that can come with pet insurance.

• Helps cover unexpected emergency vet bills

• Makes routine care and diagnostics more affordable

• Encourages regular checkups and preventive care

• Offers peace of mind during illness or injury

• Supports lifelong wellness for your pet without the financial stress

Luxury and Lifestyle Products for Pets

As more people treat their pets like family, the market for trending pet products has taken a luxurious turn. From color-changing kitty litter that signals when it’s time to scoop to designer collars and pet strollers, everyday pet items are getting a stylish upgrade. Cat trends in particular include high-end litter boxes that double as modern furniture and smart feeders that sync with your phone.

There’s also a fun fashion crossover happening. Think custom dog robes, matching outfits for owners and pets, and fun accessories. Whether it’s a cozy hoodie or a seasonal bandana, today’s pets are dressed for the part. Luxury, comfort, and cuteness? That’s a combo that pet lovers apparently can’t resist.

The Rise of DTC (Direct-to-Consumer) Pet Products

North America leads the way in digitally native DTC brands, and the pet space is no exception. In the U.S. alone, e-commerce sales from established brands hit $135 billion in 2023, with digitally native brands contributing another $35 billion. By 2025, those numbers are expected to grow to $187 billion and $40 billion, respectively. And we suspect that pet-related purchases are a big part of these numbers.

Why? Because pet owners are craving convenience, customization, and a sense of connection. Subscription boxes, custom food delivery, and direct-to-consumer brands are delivering on all fronts. One growing dog trend is personalized gifting and at Crown and Paw, we make it easy. From apparel to personalized portraits, owners can create something meaningful, not just transactional. Today’s pet parents want to be part of the process, not just passive shoppers.

What Pet Owners Can Expect in 2026

Looking ahead, expect the line between human and pet trends to blur even more. Wellness, sustainability, and tech-driven solutions will continue to shape the pet space, with new products focused on holistic health, eco-friendly materials, and smart home integration. Outdoor gear for dogs, like trail-ready harnesses and pup-sized backpacks, is expected to grow, encouraging more adventures together. 

And of course, personalization isn’t going anywhere. From custom clothing and keepsakes to tailored nutrition, pet lovers can look forward to even more ways to celebrate their furry companions. As 2026 approaches, one thing is clear: the love for our pets is getting both stronger and smarter.